MOTION GRAPHIC-BASED DIGITAL MARKETING LEARNING MEDIA FOR SPECIAL NEEDS STUDENTS USING A USER-CENTERED DESIGN APPROACH
Keywords:
motion graphics, user-centered design, special needs education, digital marketingAbstract
This study examines the role of motion graphics created through a user-centered design (UCD) approach in enhancing digital marketing education for students with special needs. Acknowledging the rising importance of digital literacy and the specific challenges faced by these learners, the research explores how motion graphics can be customized to accommodate diverse learning requirements. Through a mixed-methods approach encompassing a literature review, expert interviews, and a case study involving special needs students, this research identifies essential design principles and offers practical guidance for educators aiming to develop inclusive and engaging digital marketing learning experiences.