ANALISIS PEMAHAMAN DAN KESADARAN BERASURANSI TERHADAP MINAT UNTUK BERASURANSI MIKRO SYARIAH

Abstract

This study aims to examine the effect of understanding and awareness of insurance on the interest of low-income people to have sharia micro insurance. The method used in this research is a quantitative method. The data collection method was carried out by means of purposive sampling with certain criteria. The number of respondents used was 100 respondents with the criteria of low-income people in DKI Jakarta. The data analysis used was multiple linear regression analysis using SPSS software. The results of the study found that the understanding variable had no influence on the interest of low-income people to have sharia micro insurance, while the insurance awareness variable significantly influenced the interest of low-income people to have sharia micro insurance. The test results between the variables of understanding and awareness of insurance found that the two variables simultaneously affect the interest of low-income people to have sharia micro insurance.