Pengaruh Product Awareness, Literasi Keuangan Syariah, dan Halal Awareness Terhadap Minat Menggunakan Shopee Barokah

Authors

  • Serlidamayanti Politeknik Negeri Jakarta
  • Sylvia Rozza Politeknik Negeri Jakarta

Abstract

This study aims to analyze the effect of product awareness, Islamic financial literacy, and halal awareness on interest in using Shopee Barokah. The method used in this research is descriptive quantitative. This research data uses primary data obtained through questionnaires distributed to 100 respondents who have the criteria of a Muslim and Shopee user. The data analysis technique used is multiple linear regression analysis using the SPSS version 22 application. The results showed that the variable product awareness as a novelty in this study and Islamic financial literacy had an influence on interest in using Shopee Barokah. The halal awareness variable has no influence on the interest in using Shopee Barokah. Simultaneously product awareness, Islamic financial literacy, and halal awareness have an influence on interest in using Shopee Barokah. The results of this study are expected to be useful for Shopee Barokah in developing halal features to be better known to the public as one of the halal marketplaces in Indonesia.

Additional Files

Published

2024-06-26