Pengaruh Persepsi Kemudahan dan Kepercayaa Terhadap Pengguna Flazz Gen 2 Terhadap Minat Pengguna Flazz Gen 2 Melakukan Top Up Pada BCA Mobile
Abstract
This study aims to examine the effect of perceived ease of use and trust on the interest of users of flazz gen 2 to top up BCA Mobile. This study uses a quantitative approach with a population of users of flazz gen 2 and also BCA Mobile with a sample using purposive sampling using 100 samples. Data is processed using SPSS Version 26. The results of this study show that partially perceived convenience and also trust have a significant positive effect on the interest of users of flazz gen 2 to top up on BCA Mobile. Then from the simultaneous test stated that the variables perceived ease of use and also trust have a significant effect on the interest of users of flazz gen 2 to top up on BCA Mobile
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Published
2024-04-30
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Articles